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G-force cyclonic vacuum cleaner, (1986) by James Dyson

An icon of 20th century design, Dyson‘s cyclone vacuum cleaners are used in homes across the globe. Despite the brilliance of his idea, back in 1986, James Dyson was unable to find support for his invention in the UK. Instead his very first design for a bagless vacuum cleaner was launched onto the market in Japan, where its high-tech form, striking colors and groundbreaking cyclone feature made it a huge success.

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G-force cyclonic vacuum cleaner, (1986) by James Dyson

Dyson used the money that he made from the G-Force to set up the Dyson Factory and Research Centre, which opened in Wiltshire, England in 1993. He launched the DC01 in the same year and it became the best-selling vacuum cleaner ever produced.

This is just one of the many everyday design stories and objects that are on show at the London Design Museum’s new permanent collection of 20th-century design, ‘Extraordinary Stories about Ordinary Things’, which opens today.

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G-force cyclonic vacuum cleaner, (1986) by James Dyson

The exhibition seeks to tell the stories behind the objects, because as Design Museum Director Deyan Sudjic puts it: “Design isn’t the same as art. Art in the gallery context is best left to speak for itself, whereas design needs to have the ‘why’, the ‘how’ and the ‘who’ as part of the story”

- A.Morris

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