A commenter on youtube summed up my feelings towards this video when they wrote “that’s so awesome, too bad it’s just a tv ad”. This giant xylophone structure was built in the middle of a forest by Japanese agency Drill Inc. to promote the eco credentials of NTT DoCoMo‘s wood-encased SH-08C phone (below), which is made from trees that have been culled from overgrown forests in Japan.

Snaking in and out of the trees on the hillside of a forest, the xylopone was reportedly over a mile long. When a wooden ball is rolled down the construction, the xylophone plays the individual notes of Bach’s Cantata 147, Jesu, Joy of Man’s Desire. This should definitley become a permanent installation.

- A.Morris