A beautiful making of film courtesy of Swedish jeans brand Nudie Jeans. These guys are denim connoisseurs who treat their jeans a bit like you would specialty coffee or fine wine; there is an emphasis on the production, tradition, culture and characteristics of the denim. All of their jeans are made in Italy from denim fabrics produced in Italy, Japan, and Turkey. In this film, old worn-out Nudie Jeans have been cut into pieces and recycled into new denim in cooperation with the denim supplier ISKO(tm). Find out more here.

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